A media organisations interests will influence how it

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Unformatted text preview: ave their own particular _________. •A media organisation’s interests will influence how it _______ and the _________ that it puts out. •The media’s behaviour and its messages may have a negative _________________. Oct 2006 Oct THE CRITICAL APPROACH 5 Principles & Critical Questions Principles that help us to recognise media’s agendas and assess socio-cultural impact and PRINCIPLE ONE: ALL MEDIA MESSAGES ARE ________________: Some things are included but much is also _________. We do not get to see these parts, or why they were rejected. We think what is included is _____________. CRITICAL QN: What messages/images are NOT included? What questions are NOT asked? Oct 2006 Oct THE CRITICAL APPROACH 5 Principles & Critical Questions Principles that help us to recognise media’s agendas and assess socio-cultural impact PRINCIPLE TWO: MEDIA MESSAGES ARE CONSTRUCTED USING A ___________________ WITH ITS OWN RULES: (e.g. scary music heightens fear, big headlines indicate significance) We often do not “see” these techn...
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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