Mel lecture two

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Unformatted text preview: THE PLACE OF THE MEDIA IN SOCIETY LECT 2: TODAY: THE FUNCTIONAL APPROACH THE CRITICAL APPROACH LECT 3: NEXT WEEK: THE EFFECTS APPROACH Oct 2006 Oct THE PLACE OF THE MEDIA IN SOCIETY A. THE FUNCTIONAL APPROACH what roles/functions does media play in society B. THE CRITICAL APPROACH who controls the media, whom does it serve, whom does it ignore/misrepresent & what is its socio-cultural impact (its impact on society and culture) C. THE MEDIA EFFECTS APPROACH what effects does the media have on individual audience members Oct 2006 Oct THE FUNCTIONAL APPROACH KEY QUESTION: What roles/functions does media play in society? Surveillance Interpretation Linkage Entertainment Socialization Oct 2006 Oct THE FUNCTIONAL APPROACH SURVEILLANCE: The media provides information: ________ Surveillance : warnings about threats ___________ Surveillance : useful daily information Consequences: ● pressure to be first: lack of __________ ● __________critical ● _______________ Oct 2006 Oct THE FUNCTIONAL APPROACH INTERPRETATION: Media interprets facts for us: why something is ________, how it will _________ us, what we shoul...
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