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mel LECTURE TWO - THE PLACE OF THE MEDIA IN SOCIETY LECT 2...

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Oct 2006 Oct 2006 LECT 2: TODAY : THE FUNCTIONAL APPROACH THE CRITICAL APPROACH LECT 3: NEXT WEEK : THE EFFECTS APPROACH THE PLACE OF THE MEDIA IN SOCIETY
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Oct 2006 Oct 2006 THE PLACE OF THE MEDIA IN SOCIETY A.THE FUNCTIONAL APPROACH what roles/functions does media play in society B. THE CRITICAL APPROACH who controls the media, whom does it serve, whom does it ignore/misrepresent & what is its socio-cultural impact (its impact on society and culture) C. THE MEDIA EFFECTS APPROACH what effects does the media have on individual audience members
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Oct 2006 Oct 2006 KEY QUESTION: What roles/functions does media play in society? Surveillance Interpretation Linkage Entertainment Socialization THE FUNCTIONAL APPROACH
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Oct 2006 Oct 2006 SURVEILLANCE: The media provides information: ________ Surveillance : warnings about threats ___________ Surveillance : useful daily information Consequences: ● pressure to be first: lack of __________ ● __________critical ● _______________ THE FUNCTIONAL APPROACH
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Oct 2006 Oct 2006 INTERPRETATION: Media interprets facts for us: why something is ________, how it will _________ us, what we should ___. Consequences: ● (potentially) exposed to large variety of views vs _________________ ● interpretations could be __________. ● distinguishing fact from _______. THE FUNCTIONAL APPROACH
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Oct 2006 Oct 2006 LINKAGE: Mass media can link elements in society that are not directly connected Consequences ● supports capitalist economy by connecting ___________________ ● promotes civil society and anti-social movements ● creates a sense of a _____________ world THE FUNCTIONAL APPROACH
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