mel LECTURE three - THE PLACE OF THE MEDIA IN SOCIETY LECT...

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Oct 2006 Oct 2006 LECT 3: THE CRITICAL APPROACH THE EFFECTS APPROACH THE PLACE OF THE MEDIA IN SOCIETY
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Oct 2006 Oct 2006 THE PLACE OF THE MEDIA IN SOCIETY A.THE FUNCTIONAL APPROACH what roles/functions does media play in society B. THE CRITICAL APPROACH who controls the media, whom does it serve, whom does it ignore/misrepresent & what is its socio-cultural impact (its impact on society and culture) C. THE MEDIA EFFECTS APPROACH what effects does the media have on individual audience members
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Oct 2006 Oct 2006 KEY QUESTION: What roles/functions does media play in society? Surveillance Interpretation Linkage Entertainment Socialization THE FUNCTIONAL APPROACH
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Oct 2006 Oct 2006 THE CRITICAL APPROACH Fundamental assumptions: Fundamental assumptions: Media organizations have their own particular _________. A media organisation’s interests will influence how it _______ and the _________ that it puts out. The media’s behaviour and its messages may have a negative _________________.
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Oct 2006 Oct 2006 5 Principles & Critical Questions 5 Principles & Critical Questions that help us to recognise media’s agendas that help us to recognise media’s agendas and assess socio-cultural impact and assess socio-cultural impact     PRINCIPLE ONE: ALL MEDIA MESSAGES ARE ________________: Some things are included but much is also _________. We do not get to see these parts, or why they were
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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mel LECTURE three - THE PLACE OF THE MEDIA IN SOCIETY LECT...

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