Oct 2006 MEL Media History and Trends

Oct 2006 MEL Media History and Trends - MEDISOCLECTURE:...

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MEDISOC LECTURE:   MEDISOC LECTURE:   MEDIA HISTORY AND TRENDS MEDIA HISTORY AND TRENDS A.  FROM THE WORD TO THE WORLD WIDE  WEB:  A BRIEF HISTORY  OF THE MEDIA B.  MEDIA TRENDS 2.1 TECHNOLOGICAL TREND: MELDING 2.2 MEDIA ECONOMICS  2.2.1 TRADITIONAL FUNDING SOURCES 2.2.2 THREE BROADCASTING SYSTEMS 2.2.3 TRENDS: CONGLOMERATION,  GLOBALISATION    AND DEMASSIFICATION Oct 06
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Technological changes are a _______ but not  _________ condition for the popularization of  a new media form. It also requires favourable  social, economic and political conditions.  New media forms impact content delivery  and can create new media ________. Each new media form has _______,  __________and ___________ impact.  Therefore, to _______ media developments,  we must be interested in social, economic  and political developments.  MEDIA HISTORY AND TRENDS: MEDIA HISTORY AND TRENDS: SOME KEY LEARNING POINTS SOME KEY LEARNING POINTS
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A. A BRIEF HISTORY OF THE  MEDIA The following history is summarised from  Dominick Chapter Three  which you  MUST read. You can be tested on the  information on these slides. 
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A. A BRIEF HISTORY OF THE  MEDIA 7 MILESTONES IN THE DEVELOPMENT OF  HUMAN COMMUNICATION (by Joseph Dominick) Language Writing Printing Photography/ Motion Pictures Computers Radio/TV Telephone/ Telegraph 200,000- 100,000 BC 3500 BC AD 1500 AD 1800 AD 1900
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1. LANGUAGE BETWEEN 200 000 AND 100 000 BC ALLOWED CONCEPTUAL THINKING,  IDEA MANIPULATION AND   TRANSMISSION OF CULTURE ONLY ORAL
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2. WRITING AROUND 3500 BC SOCIAL IMPACT: CREATED NEW DIVISION HELPED EMPIRE BUILDING ALLOWED INFORMATION STORAGE  AND TRANSMISSION OVER TIME ALLOWED DEVELOPMENT OF  CONSISTENT CODE OF LAWS
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3. PRINTING
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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Oct 2006 MEL Media History and Trends - MEDISOCLECTURE:...

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