Radio MEL Oct 2006 - MEDISOCLECTURETEN: RADIOBROADCASTING...

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MEDISOC LECTURE TEN: RADIO BROADCASTING 1. Some characteristics of radio 2. The Organisation of a Radio Station 3. The Organisation of the Radio Industry in S’pore 4. The Economics of Radio in Singapore 5. The Regulation of Radio in Singapore 6. The History of Radio in Singapore 7. Trends/Challenges in the Local Radio Industry APR 06
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1. PORTABLE 1. SUPPLEMENTAL 1. UNIVERSAL 1. DEMASSIFIED  1. SOME CHARACTERISTICS  OF RADIO
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1. General Manager:  makes policy, monitors  content, programme ratings and sales info 2. 4 departments:   a. Sales: _______________ b. News: ________________________ c. Programmes: _______________________ ______________ a. Engineering: ________________________  _______________________  2. THE ORGANISATION OF A RADIO STATION
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1. 4 Free-To-Air broadcasters:  3 local:  MediaCorp Radio Singapore Pte  Ltd, Unionworks (joint venture of SPH  Mediaworks and NTUC Media Cooperative  Limited), SAFRA Radio, 1 foreign:  BBC  World Service 2.  Subscription Radio : Rediffusion (see  www.rediffusion.com.sg) 3. THE ORGANISATION OF THE  RADIO INDUSTRY IN SINGAPORE
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Radio reaches 96% of the population.  English radio: 894 000 (Nielsen Media  Research) AC Nielsen Diary Survey (2004): Average listening time: ______________ The top 5 stations are YES 93.3 FM, Capital  Radio 95.8 FM, Love 97.2 FM, Class 95 FM, and  Gold 90.5 FM. Top 3 Chinese stations: 48.5% of audience  share. English stations: 27%. 3. THE ORGANISATION OF THE  RADIO INDUSTRY IN SINGAPORE (con’t)
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Commercial, Public and Community   2. To attract advertisers:   a. Station ___________:  a type of ___________  programming designed to appeal to a certain  segment of the audience: classified by language,  age, interest and so on. A format gives a station  a __________________ and attracts a certain  kind of audience that __________ find desirable. 4. THE ECONOMICS OF RADIO
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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Radio MEL Oct 2006 - MEDISOCLECTURETEN: RADIOBROADCASTING...

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