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Textbook reading notes

Textbook reading notes - Textbook reading notes Ch 1-7 11...

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Textbook reading notes Ch. 1-7, 11 Chapter 1: Introduction Defining Communication o Process o Personal Goals o Interdependence o Sensitivity Cultural Display Rules : ways of showing emotions in different cultures o Shared Meaning Health Communication : the way we seek, process, and share health information History of Health Communication o 1960’s o Psychology, sociology, and persuasion scholars Communication is a means of treatment Persuasion theories – public health, health education, health promotion Biomedical v. Biopsychosocial o Biomedical Model : ill health is a physical phenomenon that can be explained, identified, and treated through physical means More impersonal o Biopsychosocial Model: takes into account patients’ physical conditions (biology), thoughts and beliefs (psychology), and their social expectations More personal and focused on patients as a person Based on patients’ thoughts and emotions Thorough, personal concern Importance of Health Communication o 6 Important Issues: Communication is crucial to the success of health care encounters Interpersonal communication Wise use of mass media can help people learn about health and minimize the influence of unhealthy and unrealistic media portrayals Communication is an important source of personal confidence and coping ability Effective communication saves time and money Communication helps health care organizations operate effectively Health communication may be important to you because the health industry is rich with career opportunities Current issues in health communication o Emphasis on Efficiency
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o Prevention o Patient Empowerment : patients have considerable influence in medical matters o Changing Populations (racial, cultural, age group etc.) o Technology (ability to communicate across great distances) Communication Specialists help analyze community needs, market new services, keep people informed about changes, and facilitate team efforts to design high quality, affordable care systems Communication about health issues is influenced by: o Individual action o Social context o Explanation Health comm. Is important for several reasons: o Allows patients and caregivers to establish trust o Helps people cope and builds their self confidence o Saves time and money o Helps health care organizations solicit, organize, and implement new ideas o Media messages have the potential to improve or discourage healthy habits Chapter 2: History and Current Issues Imhotep: o First known physician o Ancient medical community o Priest, sculptor, architect Religio-empirical approach: combined spiritualism and physical study o Ancient Egyptians Hippocrates (460-370 BC) o Founder of scientific medicine and Western medical ethics o Hippocratic Oath: established a code of conduct for physicians that has influenced the Western world until the current day o Rational/Empirical Approach: disease is best understood by careful
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