Competitor Analysis

Competitor Analysis - Attribute Axe Body Spray Product...

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Attribute Axe Body Spray Degree Men Old Spice Body Spray Tag Body Spray Product Various Body Sprays Clinical Strength Invisible Solid Absolute Protection Deodorant Stick Various Body Sprays Various Body Sprays Target Segment Teenagers to Young Adult Males All Males Teenagers to Young Adult Males Teenagers to Young Adult Males Promotion Commercials Magazines Slogans Popular Websites Company Website Actors Athletes Commercials Experience Magazines Slogans Popular Websites Tradition Company Website Celebrity Endorsements (Athletes, Musicians) Commercials Magazines Slogans Popular Websites Company Websites Price Generally $3.00 to $8.00 Generally $4.00 to $5.00 Generally $4.00 to $5.00 Channels Unilever Unilever Procter and Gamble NASCAR Procter and Gamble DUB Show Tour DEW Tour
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Place Local Convenient Stores Local Convenient Stores Local Convenient Stores Local Convenient Stores Axe Body Spray Product: Target Segment: Promotion: Price: Channels: Place: Degree Men Product: Degree Men has four main product lines: Clinical Strength, Invisible Solid, Absolute Protection, and Deodorant Stick. Clinical Strength is “a prescription strength product without the need for a prescription,” 2 and has two types Cool Rush and Clean.
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This note was uploaded on 11/21/2011 for the course BUS 346 taught by Professor Poole during the Winter '08 term at Cal Poly.

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Competitor Analysis - Attribute Axe Body Spray Product...

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