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Unformatted text preview: male consumers. Old Spice heavily markets their experience and longevity. Degree uses all the same promotion techniques, but have inadequate results compared to Axe, Tag, and Old Spice. Price: All of the product prices are generally the same. However, Degree Men has a higher price range due to their clinical strength product line. Partners: Tag has the most associatesDUB Tour, Procter and Gamble, DEW Tourto help enhance their position within their segment. Then Old Spice is also owned by Procter and Gamble, and is official partners with NASCAR. Both Axe and Degree are owned by Unilever. Place: All of the products are typically sold and found at local convenience stores:...
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- Winter '08