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Unformatted text preview: 52000 60000 8000 market segment margin 120000 182000 62000 48000 100000 52000 I would recommend that the company focus its advertising campaign on the construction because it will result in a higher market segment margin....
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This note was uploaded on 11/21/2011 for the course BUS 215 taught by Professor Babineau during the Winter '08 term at Cal Poly.
- Winter '08