prob 12-12

Prob 12-12 - 52000 60000 8000 market segment margin 120000 182000 62000 48000 100000 52000 I would recommend that the company focus its advertising

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Problem 12-12 Construction Landscaping Now Adjusted Difference Now Adjusted Difference Sales 400000 470000 70000 200000 260000 60000 Variable Exp 260000 260000 260000 100000 100000 100000 Contrtibution Margin 140000 210000 70000 100000 160000 60000 Traceable fixed expenses 20000 28000 8000
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Unformatted text preview: 52000 60000 8000 market segment margin 120000 182000 62000 48000 100000 52000 I would recommend that the company focus its advertising campaign on the construction because it will result in a higher market segment margin....
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This note was uploaded on 11/21/2011 for the course BUS 215 taught by Professor Babineau during the Winter '08 term at Cal Poly.

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