Lecture_Slides_10-24-11

Lecture_Slides_10-24-11 - ITM 309 Data: Business...

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1 ITM 309 Data: Business Intelligence Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu October 24, 2011
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2 Today’s Learning Objectives Define Database Foundation Concepts and Fundamentals Business Benefits of High Quality Data Define Database Advantages Driving Websites With Data Discussion of Zillow Case
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3 Foundation Data Concepts Levels of Data: Character and Field Records : Related Fields with Attributes and Length Files : Grouping of Records with Classification Database : Integrated Collection of Logically Related Data Elements Consolidates Records Into Common Pool of Data Elements Data is independent of Application Program and Storage Device
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4 Logical Data Elements
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THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Information is everywhere in an organization Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing
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Lecture_Slides_10-24-11 - ITM 309 Data: Business...

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