Lecture_Slides_11-14-11 - ITM 309 Enterprise Applications...

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11/21/11 1 ITM 309 Enterprise Applications: Supply Chain Management Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email protected] November 14, 2011
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11/21/11 2 Today’s Learning Objectives Describe Dell Supply Chain Discuss Business Models Describe the basic supply chain activities Describe supply chain management and its role in supporting business operations Identify the benefits and challenges of SCM along with its future
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INTEGRATION TOOLS Three Primary Enterprise Systems
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11/21/11 4 SUPPLY CHAIN MANAGEMENT Supply Chain Management (SCM) involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability
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11/21/11 5 Dell Model One of the largest PC manufacturers. Largest DIRECT PC manufacturer. Sells directly to customers, bypassing retailers and passes on the savings. Less inventory and faster deliveries than its competitors.
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11/21/11 6 What Rules Did Dell Break? You can’t customize every order for every customer, so offer pre-configured models that can’t be changed. Retailers recommend specific models to customers, so the channel cannot be bypassed.
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11/21/11 7 Dell: Where is the Value?
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