Wells03_Basic - Advertising and Society Part 1: Foundations...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Advertising and Society Part 1: Foundations Chapter 3 3-2 Chapter Outline I. Chapter Key Points II. Advertisings Social Role III. Review and Regulation of Advertising IV. Advertisings Regulatory Environment V. Media Review of Advertising VI. Self-Regulation VII. Advertising Ethics VIII. Determining What is Ethical 3-3 Key Points Discuss the shape-versus-mirror debate Analyze the legal topics that guide advertising practice List the key regulatory agencies and their responsibilities Explain the way the advertising industry regulates itself Critique the key ethical issues that challenge the practice of advertising Outline three ways to determine if an advertising decision is ethical 3-4 Advertisings Societal Role Does advertising create a materialistic culture or does it simply reflect it? Critics believe that advertising has the power to shape social trends and the way people think and act Advertising professionals believe advertising mirrors values rather than sets them Advertising can potentially shape and mirror values 3-5 Review and Regulation of Advertising Copyright Protection Trademark Copyright First Amendment Commercial speech Only truthful commercial speech is protected, not misleading or deceptive statements 3-6 Advertisings Regulatory Environment Federal Trade Commission Regulating deception Regulating substantiation...
View Full Document

Page1 / 21

Wells03_Basic - Advertising and Society Part 1: Foundations...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online