Wells10_Basic - Interactive and Alternative Media Part 3:...

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Interactive and Alternative Media Part 3: Effective Advertising Media Chapter 10
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10 - 2 Chapter Outline I. Chapter Key Points II. Interactive Media III. The Internet IV. Internet Advertising V. E-Mail Advertising VI. Alternative and New Media
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10 - 3 Key Points Determine the difference between interactive media and more conventional mainstream media Explain how the Internet works as a business and as marketing communications Discuss how Internet advertising works Discuss how e-mail advertising works Show how the different forms of interactive and alternative media are changing the way advertising works
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10 - 4 Interactive Media Communication systems that permit two-way communication Believed to be the most persuasive type of communication available to marketers Not limited to the Internet – also includes telephone and e-mail
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10 - 5 The Internet The Internet A linked system of international computer networks The World Wide Web The information interface that allows people to access the Internet through an easy-to-use graphical format
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10 - 6
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This note was uploaded on 11/19/2011 for the course ECON 101 taught by Professor Smith during the Spring '11 term at AIB College of Business.

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Wells10_Basic - Interactive and Alternative Media Part 3:...

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