wells17_webreview - Chapter 17 Public Relations WEB REVIEW...

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387 Chapter 17 Public Relations WEB REVIEW QUESTIONS 1. List the key publics of a typical corporation. Media Employees Financial community Government General public 2. Explain reputation management. The overriding goal of reputation management in a corporate-relations program is to strengthen the trust that stakeholders have in an organization. 3. What activities come under the umbrella of public affairs? Corporate communication programs with government and with the public on issues related to government and regulation are called public affairs. Public affairs includes lobbying, when the company provides information to legislators in order to get their support and vote on a particular bill. It also includes communication efforts with consumer or activist groups who seek to influence government policies. Issue management is another term for this function. In addition to government relations, public-affairs programs also monitor public opinion about issues central to the organization’s interest and develop programs to communicate to and with the public
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This note was uploaded on 11/19/2011 for the course ECON 101 taught by Professor Smith during the Spring '11 term at AIB College of Business.

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wells17_webreview - Chapter 17 Public Relations WEB REVIEW...

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