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Unformatted text preview: Although one understands everyone deserves equal rights and equal treatment, the early influences of life are difficult to overcome. Our unconscious thoughts are programmed into our minds and may never be completely eliminated. Measurements sociologists utilize to calculate prejudice other than the IAT, are experiments in one’s reaction to certain situations. Gauging reactions to constructed situations can determine the unconscious association one has toward a group. Another manner sociologists use to calculate prejudice is surveys or questionnaires to open-ended questions. The unconscious reaction and answer to such questions can reveal characteristics one has toward others. Although these forms of measuring prejudice may have some truth, I believe they are inaccurate to some degree. My belief is that we all may contain unconscious thoughts instilled in our minds but our true feelings can override those associations....
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- Winter '11
- Psychology, White American, Implicit Association