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Week Five Portion - Promotional Sales Schedule The big...

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Promotional Sales Schedule The big question in marketing a new product is how the organization will attract business for the newly developed product or service. Since AMC has pre-existing traditional theatre rooms, the new product will be promoted during the previews and in the main lobby of the theatre. Over a period of time the theatre will collect data on the amount of inquiries and determine the demand or interest of the new product. For the purpose of this product, the research process will only be six months before AMC decides to launch their new service which is to include a more private, comfortable, seating area along with a broader selection of food and beverages. After the initial completion of the research phase, AMC will announce their sales goal and promotion technique. Because this is a new product, only two or three theatre rooms will be converted into the new service rooms as a beta test to see how popular the new style theatre will become. Additionally, sales promotions such as buy one, get one (BOGO) will run once a week
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Week Five Portion - Promotional Sales Schedule The big...

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