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Unformatted text preview: Revenue Growth Low Retention Travel agents Wine Packages Cheaper market Complex booking Spa Treatments Spend more Word of Mouth Excursions Optimal Pricing What are they doing now in relation to CRM: 1. Sign and Sail Card -> Tons of data comes from this. a. Recognition Card 2. VIP 3. Vacation Club 4. Names 5. Magazine Recommendation: Segmentation- CLV Profile high CLV-Demos-Zip Codes/ Geography-On Board-> push spa services, Coupons Loyalty Program-Based on categories bought-Points based on reward value to consumer -Cost to firm...
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- Spring '11
- Brand, travel agents, Profile high CLV, Company Competitive Environment