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Unformatted text preview: consultants+ .298 atmosphere. For non R squared is .702. Satisfaction= -.167+ .176 selection+ .034 price+ .095 quality+ .423 consultants+ .282 atmosphere. Consultants play the largest role for both buyers and buyers, but they play a larger role for those that dont buy at David Bridal. Quality is also very important attribute. It is very important for the buyers as opposed to the non buyers at David Bridal. 4. As we can see from all of our data consultants and atmosphere are very important. I would hire on more consultants, or I might put some of my finances into training my consultants to become even more influential....
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- Spring '11