rosewood

rosewood - ROSEWOOD HOTELS RESORTS CUSTOMER LIFETIME...

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Inputs Sourcce Total Number of Unique Guests 115,000 115,000 Exhibit 8 Average Daily Spend $750.00 $750.00 growing at 6% Exhibit 8 Number of Days Average Guest Stays per Stay 2.0 2.0 Exhibit 8 Average Gross Margin per Room 32% 32% Exhibit 8 Average Number of Visits per Year per Guest 1.2 1.3 Exhibit 8 assumption from the case (pag Average Marketing Expense per Guest (system-wide) $130.00 $138.70 growing at 3% Exhibit 8 average marketing costs per cu Average New Guest Acquisition Expense (system-wide) $150.00 $150.00 Exhibit 8 Total Number of Repeat Guests 19,169 24,919 Exhibit 8 an incremnetal 5,750 repeat gu of which: Total Number of Multi-property Stay Guests 5,750 11500 repeat visits (10% X number of Additional Costs Required per annum $1,000,000 Page 5 Discount Rate 8% 8% Exhibit 8 Average Guest Retention Rate 16.67% 21.67% repeat guests / total unique gue CLTV Calculation With No Changes to Brand Strategy Year 2003
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