Exercises1and2

Exercises1and2 - CRM Exercises 1 and 2 Partial solutions to...

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CRM Exercises 1 and 2 Partial solutions to the assignments will be posted to the web. Depending upon time available and the difficulty of the assignments the solutions will also be covered in class. The RFM exercise uses the charitable contributions database described in class and available on the course website. The Customer Lifetime Value Exercise uses the Charity data for the 1 st question and the Newspaper data for the second. RFM Exercise The following brief assignments provide an opportunity to practice / more thoroughly investigate several of the techniques we will cover in class. These assignments should also be of value for preparing for the exams. 1. Quartile Analysis Determine the response rates for various quartiles in the population. For example, if we place the population into quartiles based upon the lifetime dollar value of contributions what are the response rates for each grouping? 2.
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This note was uploaded on 11/21/2011 for the course BUS 443 taught by Professor Michaellewis during the Spring '11 term at Emory.

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Exercises1and2 - CRM Exercises 1 and 2 Partial solutions to...

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