Simmons

Simmons - When looking at Simmons for Calvin Klein we saw...

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When looking at Simmons for Calvin Klein, we saw that both females and males were using the perfume, with a slightly higher index towards males. The majority of users are aged 18-44, with a specific focus on the 25-39 group. They over-index for Black, Asian or some other race. These consumers have never married or are currently separated from their spouses. The highest level of education that they have completed is 9-11 th grade as they have not graduated high school. Following this is a significant number of them who are in their 3 rd year of college. The consumers in this group are full time students, have never worked or are temporarily employed. Following this is a customer base that is employed full time. Those who are employed have an individual employment income of less than $5000 or $20,000-35,000. Chanel is a brand that caters to a predominantly female demographic aged 55-59. Their race is Black, Asian or some other race. These customers are divorced or have been widowed. They have attained an education of 3 years of college or higher, with a large majority of the users having a graduate degree. They are currently employed part time or have never worked. Those who are employed are making between $15,000-$20,000 or $75,000-$100,000. While Calvin Klein users represent a younger age group spread across females and males, Chanel users are older and predominantly female. Calvin Klein users are less educated having completed 3 years of college or less while Chanel users are 3 years of college or more, with graduate degrees. Chanel users have a higher individual income for the most part although both Calvin Klein and Chanel users have fragmented income levels. While consumers of these two perfumes consist primarily of non-white individuals. These
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This note was uploaded on 11/21/2011 for the course BUS 347 taught by Professor Timholleran during the Fall '11 term at Emory.

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Simmons - When looking at Simmons for Calvin Klein we saw...

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