Strategic Mgmt FInal

Strategic Mgmt FInal - I have neither given nor received...

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I have neither given nor received assistance in this exam Charles Daniel Bremnathan Management 735 Final 2/22/2011 DuPont Tyvek 1. What is the most significant element of context of this case? Customers/Market is the most significant element of context of this case. All markets are local and segmented; what works is one market may not necessarily work in others. The Tyvek was successful in other countries but the UK during its first launch prior to the Kyoto protocol. Homes were being built with a different roofing system in the UK, and builders or homeowners did not see incentive to switch to Tyvek. After the signing of the Kyoto protocol, DuPont had to position Tyvek to offer better value proposition before competitors stepped in else it would lose first-mover advantages in a market that had just been created for it. The government’s position of revising building codes confirming to the new emissions standards was favorable to DuPont, as it already had the Tyvek as a complete solution that addressed those issues. 2. For which markets is DuPont Tyvek disruptive in the UK and Europe? For which markets is it sustaining? The DuPont Tyvek is disruptive in a market specific to the construction industry in the UK where houses were built with roof ventilation (the “cold” roofing system). In most other European houses that used the “warm” roofing system where the roofs or attic space was already insulated, the Tyvek system was sustaining innovation; it was used for water management and energy-efficient purposes. For the UK roofing
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This note was uploaded on 11/19/2011 for the course COB 0104-722 taught by Professor Wollan during the Fall '10 term at RIT.

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Strategic Mgmt FInal - I have neither given nor received...

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