123 - Today, brand building is often less about...

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Today, brand building is often less about commercialization tactics but more about building corporate and brand reputation and organizational integrity. Corporate responsibility is where brand management and corporate strategy crossover each other. It asks business to contribute positively to improve environmental sustainability, development opportunities of low income individuals, and overall quality of life. While Web 2.0 advances a progressive vision of the relationship between business and society fulfilling the CSR. It will be easier to build diverse communities that use different experience and perspective to create innovative solutions. It can connect the enterprise with society, in a way, putting reporting information live online, and launch a dialogue with the public, so that management team will understand public’s concerns, respond, and optimize or change performance accordingly. The more CSR to be carried on, the more public attention will be
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This note was uploaded on 11/19/2011 for the course COB 0104-722 taught by Professor Wollan during the Fall '10 term at RIT.

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123 - Today, brand building is often less about...

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