chapter 6 - Chapter 6 BUSINESS ANALYTICS AND DATA...

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Chapter 6 BUSINESS ANALYTICS AND DATA VISUALIZATION
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Learning Objectives Describe business analytics (BA) and its importance to organizations List and briefly describe the major BA methods and tools Describe how online analytical processing (OLAP), data visualization, and multidimensionality can improve decision making Describe advanced analysis methods
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Learning Objectives Describe geographical information systems (GIS) and their support to decision making Describe real-time BA Describe how business intelligence (BI) supports competitive intelligence Describe automated decision support (ADS) systems and their benefits
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Learning Objectives Explain how the Web relates to BA Describe Web intelligence and Web analytics and their importance to organizations Describe implementation issues related to BA and success factors for BA
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Business intelligence (BI ) The use of analytical methods, either manually or automatically, to derive relationships from data The Business Analytics (BA) Field: An Overview
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The essentials of BA Analytics The science of analysis. Business analytics (BA) The application of models directly to business data. BA involves using MSS tools, especially models, in assisting decision makers; essentially a form of OLAP decision support The Business Analytics (BA) Field: An Overview
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The Business Analytics (BA) Field: An Overview
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MicroStrategy’s classification of BA tools: The five styles of BI 1. Enterprise reporting 2. Cube analysis 3. Ad hoc querying and analysis 4. Statistical analysis and data mining 5. Report delivery and alerting The Business Analytics (BA) Field: An Overview
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The Business Analytics (BA) Field: An Overview
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SAP’s classification of strategic enterprise management Three levels of support 1. Operational 2. Managerial 3. Strategic The Business Analytics (BA) Field: An Overview
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Executive information and support systems Executive information systems (EIS) Provides rapid access to timely and relevant information aiding in monitoring an organization’s performance Executive support systems (ESS) Also provides analysis support, communications, office automation, and intelligence support The Business Analytics (BA) Field: An Overview
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Drill-down The investigation of information in detail (e.g., finding not only total sales but also sales by region, by product, or by salesperson). Finding the detailed sources. Online analytical processing (OLAP) An information system that enables the user, while at a PC, to query the system, conduct an analysis, and so on. The result is generated in seconds Online Analytical Processing (OLAP)
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OLAP versus OLTP OLTP concentrates on processing repetitive transactions in large quantities and conducting simple manipulations OLAP involves examining many data items complex relationships OLAP may analyze relationships and look for patterns, trends, and exceptions OLAP is a direct decision support method Online Analytical Processing (OLAP)
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Types of OLAP
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