Unformatted text preview: the behavior is followed by a consequence, and the nature of the consequence modifies the organisms tendency to repeat the behavior in the future. Skinner’s thinking on punishment is that when you take something away that is looked as important to the individual to stop them from doing something negative, it is more likely that they will not do it again. This is called negative reinforcement. When it comes to superstitious behavior, Skinner did an experiment where he took a pigeon in a cage with a food hopper and at random intervals; he would drop food in the hopper. The bird would then start to repeat what it was doing right before the food would come out; thinking that that was what caused it to come out. Another example would be that some natives believe that they can cause it to rain with a dance because it has happened once or twice when doing that particular dance....
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This note was uploaded on 11/19/2011 for the course BEH 225 taught by Professor Mrking during the Spring '09 term at University of Phoenix.
- Spring '09