Huff Model Wkst

Huff Model Wkst - The probabilities for going to each of...

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Huff Model Worksheet 1. The probabilities of the interaction match very well to where I would be shopping at one of the three shopping centers. From my location, Camino Real Marketplace is the closest, while La Cumbre Plaza and Pasco Nuevo Mall are quite a distance from me. 2. The straight-line distance formula seemed more correct to me with the two formulas being different by a few percentage points.
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Unformatted text preview: The probabilities for going to each of the locations for the straight-line formula were more accurate than the city-block formula. 3. Three ways I would change the model to increase the accuracy would be to include the quality of the stores, the prices at the stores, and how popular the store are, when considering which stores to go....
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