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Unformatted text preview: Thirdly, from a technological standpoint, China is rapidly growing in this space, and thus this area may be very similar to where the US is at currently. Lastly the political-legal government in China is still communist. Of course, this is much different from the Democratic government we have here in the United States and this must also be a key issue to be aware of when entering the Chinese market. Based on the above list of issues, I feel that the best approach will be a multidomestic marketing strategy which will stay loyal and consistent with the overall branding. The core of Disneys branding will stay intact, but the marketing strategy itself must be custom tailored to fit with the target market....
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- Spring '11