Unformatted text preview: having a good time. However, the Toyota Sequoia is not limited to active adults as the implicit message implies in the central picture. Lining the bottom of the ad is a picture of five kids, which explicitly states that with its 8 passenger seating, there is more than enough room for a big family to travel in and that the Sequoia is a multiuse vehicle. Even furthering its consumer base, Toyota places a picture of a teenager on the bottom of the ad, hoping to imply that their vehicle appeals to teenagers as well. Lining the top of the ad were the words “the perfect day isn’t always up to the weather.”...
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- Automobile, Sports Illustrated, Sports Illustrated Swimsuit Issue, Toyota Sequoia, Sequoia SUV model