This preview shows page 1. Sign up to view the full content.
Unformatted text preview: distribution channels would be sufficient to market the new product. The example reminds me of incident with the Coca-Cola Company in the 1980’s. Coke tried to replace their original recipe with a new taste. The marketing ploy was a huge failure which forced Coke to revert to their original recipe otherwise known as Classic Coke. Coke’s problem was failure adequately test the new product before widespread implementation. People and organizations can avoid such failures by using critical thinking techniques. Logical thinking can be reinforced by exercising the specific strategies such as brainstorming, creative thinking, comparing and deductive reasoning. Applying the scientific method to problem solving is a fundamental way of developing solutions....
View Full Document
This note was uploaded on 11/20/2011 for the course MGT 350 taught by Professor Adams during the Spring '08 term at University of Phoenix.
- Spring '08