The Limits of SWOT Analysis

The Limits of SWOT Analysis - The Limits of SWOT Analysis...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
The Limits of SWOT Analysis An evaluation of an organization’s strengths and weaknesses with respect to environmental threats and opportunities is called a SWOT analysis, capturing the notion that organizations have “strengths, weaknesses, opportunities, and threats” (“What Is SWOT Analysis,” 1). SWOT has a long history as a tool of strategic and marketing analysis that has been featured in strategy textbooks since the early 1970s. Its advocates “say that it can be used to gauge the degree of ‘fit’ between the organization’s strategies and its environment, and to suggest ways in which the organization can profit from strengths and opportunities and shield itself against weaknesses and threats” (“What Is SWOT Analysis,” 1). Though this approach to analyzing a company’s competencies and opportunities has been used for some time and is recommended by many analysts, SWOT is increasingly being criticized by those who regard it as overly simplistic. It is this criticism that will be explored and supported herein. There is no doubt that SWOT analysis is one of the best known of all theoretical frameworks in management. Adrian Haberberg (1) describes it as simple to understand and as widely accepted among managers as having a strong foundation in theory and in empirical research. However, Haberberg (1) asserts that there is “no piece of underlying theory that shows how, by 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
examining strengths, weaknesses, opportunities, and threats, and only those four factors, we can arrive at a compete appraisal of the organization’s position.” Among the objections to this analysis are recognition that the simplicity of the technique
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/21/2011 for the course KAPLAN UNI MT 140 taught by Professor Thum during the Spring '10 term at Kaplan University.

Page1 / 5

The Limits of SWOT Analysis - The Limits of SWOT Analysis...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online