Forest City Enterprises

Forest City - Forest City Enterprises Forest City Enterprises is an owner and developer of real estate throughout the United States Forest Citys

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Forest City Enterprises Forest City Enterprises is an owner and developer of real estate throughout the United States. Forest City’s strategic profile allows them to build high quality developments, which translate into long-term value for its primary and secondary shareholders. Forest City achieves this through the development of commercial, residential and land development projects. They operate by developing critical public-private and community relationships and by utilizing their entrepreneurial spirit and talent to completeg complex projects in key high growth target markets. Forest City Enterprises Inc. is a $10 billion NYSE-listed real estate company based in Cleveland. The firm is principally engaged in the ownership, development, acquisition and management of commercial and residential real estate throughout the United States. The company's portfolio of property investments includes interests in 16 million sq. ft. of leasable space in 42 retail centers, 34,032 residential units in 114 apartment communities, 7.2 million sq. ft. in 24 office buildings and 2,936 rooms in nine hotels. This diverse portfolio is operated by regional offices in New York, Los Angeles, Boston, Tucson, Denver, Washington, D.C., and San Francisco.(www.fceinc.com) Forest City’s mission statement is stated as, “Forest City Enterprises is a national owner and developer of real estate, committed to building superior, long-term value for its shareholders and customers. We accomplish this through the operation, acquisition and development of commercial, rental housing and land development projects. We operate by developing meaningful relationships and leveraging our entrepreneurial capabilities with creative talent in a fully integrated real estate organization.” (www.fceinc.com) Forest City operates under three strategic business units: Commercial, Residential and Land Development. Forest City’s focus and strategy is on underserved markets. This has in turn sparked projects across the country, ranging from New York to Utah to San Francisco. Forest City strategically seeks to find market segments that are under-stored and underserved. One common thread that runs throughout Forest City's myriad projects is its willingness to tackle complex developments. Complicated projects often require substantial investment in both time and capital in the early stages. Few developers are willing to assume those risks, but those are just the projects that Forest City thrives on. Essentially Forest City wants to be in the business of creating growth in hot markets. They are going into the toughest sites in America, sites that have failed, and succeeding most of the time in doing the highest quality urban development. Forest City has proven their capabilities in
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these aspects with their Denver Stapleton, Atlantic Yards, and Mesa Del Sol projects. All of these projects were immensely complex and required years of future planning and a great commitment on the part of Forest City. Forest City defines their key competitive advantages as follows:
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This note was uploaded on 11/21/2011 for the course MGT 5306 taught by Professor Nmi during the Fall '10 term at Universitas Budi Luhur.

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Forest City - Forest City Enterprises Forest City Enterprises is an owner and developer of real estate throughout the United States Forest Citys

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