C_Product%20Design

C_Product%20Design - Product Design BIT 3414 Copyright 2011...

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BIT 3414 Copyright 2011 p. 1 Product Design Reading Pages middle 157 – middle 164
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BIT 3414 Copyright 2011 p. 2 Learn from competitors using: Perceptual Maps visual comparison of customer perceptions Benchmarking comparing product/process against best-in-class Reverse engineering dismantling competitor’s product to improve your own product Feasibility Study • Market analysis • Economic analysis • Technical/strategic analyses Performance specifications Example “Design a set of brakes that can stop a 2200 pound car from 60 miles per hour in 200 feet ten times in succession without fading. The brakes should fit into a space 6” x 8” x 10” at the end of each axle and be delivered to the assembly plant for $40 a set.” Perceptual map of competing automobiles from psychology.wikia.com
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BIT 3414 Copyright 2011 p. 3 Sequential Design vs. Concurrent Design Sequential Design Approach Traditional; work handed from one group to the next -- Cost-Plus Pricing after product and process design complete, determine cost to produce, then add profit Concurrent Design Approach Diverse Teams; simultaneous input -- Price-Minus Pricing determine selling price before design, set target cost to produce, compare at each stage Functional Design Form Design Production Design
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BIT 3414 Copyright 2011 p. 4 Functional Design how the product will perform maintainability usability reliability
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C_Product%20Design - Product Design BIT 3414 Copyright 2011...

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