Sample Business Plan from PWC

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Unformatted text preview: The following document is an example of a business plan. The plan is provided as a guide only. The plan which you create will require information specific to your industry and your company and should be based on real market information and your best-estimate projections. GENERICO, INC. SEPTEMBER 1999 Control Copy Number _______________ Issued to: ______________________________ The Generico, Inc. Business Plan is confidential and contains proprietary information including trade secrets of Generico, Inc. Neither the Plan nor any of the information contained in the Plan may be reproduced or disclosed to any person under any circumstances without express written permission of Generico, Inc. Generico, Inc. An Example of a Complete Business Plan PricewaterhouseCoopers LLP Developing a Business Plan For Your Rapidly Growing Business Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 The Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 q Industry Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 q Market Segments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 q The Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 q The Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Marketing and Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 q Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 q Sales Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 q Automaton 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 q Future Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Development Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Implementation Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 q Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 q Staffing Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 q Facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Financial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Generico, Inc....
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This note was uploaded on 11/21/2011 for the course EGN 6640 taught by Professor Eriksander during the Fall '11 term at University of Florida.

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