Unformatted text preview: Shield Field
Car Safety Systems, LLC
• According to the Tampa Police Department,
over 21% of all car owners don’t lock their
• Approximately 50% of all stolen cars are
unlocked at time of theft.
• AAA responded to 4.3 million car lockouts in
2000 – about 15% of all AAA service calls.
• Every 60 minutes, 491 people lock their keys in
their car!! 1 Solution
• ShieldField Technology
Panic Alert Benefits
• To Auto Manufacturers
– Value added to car
– Large profit potential
– Customers expect this feature • To Consumer
– Vehicle theft composes approximately 20% of
– Reduce theft rate by 90% with regularly used device
– Decrease cost of AAA coverage
– Peace of mind 2 Why we can do it better
• Who are we?
• Nine years of engineering graduate education
• Business experience: customer service, managerial
• Industry experience: engineering interns, research
assistants in laboratories
• Entrepreneurship: hands-on experience in start-up
companies • Provide you with competitive advantage 3 Bringing you the future of angling, one fish at a time … XXXX
CTO Sport Fishing Market Trends
• US Department of Fisheries and Wildlife statistics show that
the number of anglers is growing faster than the population. • $41.5 billion were spent on fishing in 2001 alone.
• Shimano has a need to maintain a competitive
advantage in the market. • Trend: High performance tackle (specifically reels)
making use of unique technologies. • High performance reels are currently being produced by
Miya Epoch, STH Reels, and even Shimano. 1 New Reel Technology:
• Design and implement a dynamically controlled drag
system, ActivDrag. • ActivDrag monitors line tension and line speed.
• Digital controller computes optimal drag setting.
• DC motor drives existing drag mechanism.
• Result: ActivDrag prevents line breakage and aids in
setting the hook Bottom line: ActivDrag IMPROVES FISHING YIELD ActivDrag Integration 2 Business Proposition
• Proposing a strategic exclusive partnership between Shimano and Hammerhead Reels • Primary advantages: Added value to the reels increases product mark-up
markCompetitive advantage with new innovation • Minimal change to present Shimano infrastructure
• Co-development ensures a smooth integration process and that
CoShimano standards are met. • Options for licensure and manufacturing Hammerhead provides ActivDrag inserts to Shimano
Licensed design from Hammerhead Reels 3 ...
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This note was uploaded on 11/21/2011 for the course EGN 6640 taught by Professor Eriksander during the Fall '11 term at University of Florida.
- Fall '11