ES - Ethics and Society Michael Leslie Associate Professor,...

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Ethics and Society Michael Leslie Associate Professor, Telecommunication
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Functions of Media for Society Dissemination of Information Interpretation of Information Transmission of Persuasive Messages Production and Marketing of Mass Entertainment
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Ethical standards are the norms against which society scrutinizes the behavior of both media practitioners and media institutions.
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Requirements for Building and Maintaining an Ethical System Shared Values Wisdom Justice Freedom Accountability
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Question? Are media professionals bound to the same standard of moral conduct as the citizens they serve?
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There are Two Levels of Moral Duty General Ethical Obligations Particularistic Obligations
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Deciding Among Moral Duties As media practitioners, we must take into account ALL parties to which we owe allegiance.
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We must consider: Our own individual conscience The objects of our of moral judgment (individuals or groups most likely to be harmed or directly affected by our ethical
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This note was uploaded on 11/21/2011 for the course RTV 4931 taught by Professor Staff during the Fall '08 term at University of Florida.

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ES - Ethics and Society Michael Leslie Associate Professor,...

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