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CA 374 April 5 - CA 374 4/5 Sonja Foss Framing the Study of...

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CA 374 4/5 Sonja Foss, “Framing the Study of Visual Rhetoric” - Why should we study visual images rhetorically? o accessibility o visuals are all around us o Symbols give us more than language can always o We can broaden the discipline and study of rhetoric - Definition of Visual Rhetoric: o Visual rhetoric as artifact: Monuments, posters, artwork, campaign ads, religious symbols o Visual rhetoric as perspective: “involves the analysis of the symbolic or communicative aspects of visual artifacts. It is a critical-analytical tool or a way of approaching and analyzing visual data that highlights the communicative dimensions of images or objects” What do we examine when we rhetorically analyze visual artifacts? - Importance of Context o Was it created during a time or war or social controversy? - Lay viewers o Not scholars, just everyday people that come into contact with these symbols. Seeing it through lay viewers eyes is very important. - 3 Areas of Focus: o Nature Presented Elements Components that are evident when looking at the element.
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