341 C4 Marketing Research (partial)

341 C4 Marketing Research (partial) - Chapter 3 (no reading...

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Chapter 3 (no reading assigned)
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Chapter 4
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This and the next two slides did not appear in lecture. The next two show an experiment where study participants saw either the left or the right picture (not both) in the next slide and then they were asked the questions in the second slide (store interest scale). Interestingly, the picture on the left (headless mannequin) produced much higher store interest because headed mannequins are more creepy. The link on the next slide has a large collection of marketing/psychology scales as we discussed in class.
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h"p://www.marke-ngscales.com/search/search.php Asking the right ques-ons is key for valid results!
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I would be willing to buy gifts in this store I would be willing to recommend this store to friends I would like to browse around this store I would like to spend a lot of time shopping in this store
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341 C4 Marketing Research (partial) - Chapter 3 (no reading...

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