{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

341 C4 Marketing Research (partial)

341 C4 Marketing Research (partial) - Chapter 3(no reading...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 3 (no reading assigned)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
Chapter 4
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This and the next two slides did not appear in lecture. The next two show an experiment where study participants saw either the left or the right picture (not both) in the next slide and then they were asked the questions in the second slide (store interest scale). Interestingly, the picture on the left (headless mannequin) produced much higher store interest because headed mannequins are more creepy. The link on the next slide has a large collection of marketing/psychology scales as we discussed in class.
Background image of page 4
h"p://www.marke-ngscales.com/search/search.php Asking the right ques-ons is key for valid results!
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The likelihood that I would shop in this store is high I would be willing to buy gifts in this store I would be willing to recommend this store to friends I would like to browse around this store I would like to spend a lot of time shopping in this store
Background image of page 6
Communicate results Analyze Data Collect Data Design Primary Research Approaches Contact Methods Sampling Instruments Secondary Research De ne problem
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}