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C9.2 Forecasting, the PLC, and Adoption

C9.2 Forecasting, the PLC, and Adoption - Chapter 9 Part B...

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Chapter 9 Part B
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§੿ Total Population = 238 M §੿ Fraction in Urban Areas x 0.74 §੿ Fraction in target age bracket (25-60) x 0.46 §੿ Fraction bothered by noise x 0.47 §੿ Population eligible for product = 38 M §੿ Fraction aware first year x 0.30 §੿ Fraction in market (need/interest) x 0.30 §੿ Fractional availability (channel) x 0.65 §੿ Fraction likely to purchase x 0.22 §੿ Population that will try product = 0.49 M §੿ Fractional repeat purchase rate x 0.58 §੿ Units repurchased in first year
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