Chapter 18 Competition

Chapter 18 Competition - To win, one must know the...

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Chapter 18
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1. Each player submits a number between 0 and 100 2. The group average of these numbers is calculated 3. The Winning Number = 0.7 x Group Average 4. The player with the closest number to this wins
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Sample Target Number Caltech Board of Trustees (All) 29.8 Caltech Board of Trustees (CEOs Only) 25.6 Portfolio Managers 17.0 Economics PhD Students 19.2 Caltech students 15.3 UCLA students 29.6 Wharton students 26.5 Students in Germany 25.7 Students in Singapore 32.2
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§ Being smart is not enough…
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Unformatted text preview: To win, one must know the competition People tend to be level-2 thinkers. Supply-based Identication: North American Industry Classication System (NAIC) Demand-based Identication: Benets sought (levels of competition) Budget Competition Form Competition Generic Competition Category Competition Food Diet Colas Beverages Carbonated Soft Drinks STP + 4Ps SWOT Compare: STP + 4 Ps SWOT Multi-step thinking Internal External Pros Cons http://www.youtube.com/watch?v=GNXYI10Po6A...
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This note was uploaded on 11/22/2011 for the course MARKETING BUS M 341 taught by Professor Stevehuff during the Fall '11 term at BYU.

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Chapter 18 Competition - To win, one must know the...

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