PS1 - BusM 341: Problem Set 1 Concepts covered: CLV, Multi...

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BusM 341: Problem Set 1 Concepts covered: CLV, Multi-attribute Attitude Model, Market Potential, Profit-and-Loss Statements, Market Share, Gross Margin, Net Profit, Operating Expense, Inventory Turnover, NMC, ROMI, MROS Reading (9 pages) Appendix 2: pp A17-23 Problems 1. Do problem 2.1 page A23 in Appendix 2 of your textbook. 2. Do problem 2.2 page A23 in Appendix 2 of your textbook. 3. Do problem 2.3 on pages A23 and A24 in Appendix 2 of your textbook (don’t forget parts h and i on page A24). 4. Clearplay is the market leader in the small (but growing) service category of editing feature length movies to remove objectionable content. In contrast to other firms that physically edit out objectionable content from a movie before the content is burned to a DVD, Clearplay creates digital “filters” which are loaded onto Clearplay’s proprietary DVD player and control movie playback in a manner that edits out objectionable content without altering the actual DVD. Clearplay estimates that they currently have about 30,000 customers. This number remains constant year over year and Clearplay spends
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This note was uploaded on 11/22/2011 for the course MARKETING BUS M 341 taught by Professor Stevehuff during the Fall '11 term at BYU.

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PS1 - BusM 341: Problem Set 1 Concepts covered: CLV, Multi...

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