Building A Brand That Matters

Building A Brand That Matters - Building A Brand That...

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Building A Brand That Matters Tony Hsieh of Zappos.com Web 2.0 Conference 18 minutes, recorded 2008-11-05 This podcast is available at:  http://cdn.conversationsnetwork.org/ITC.Web2.0-TonyHsieh-2008.11.05.mp3 In this presentation at the Web 2.0 Conference, Zappos.com CEO Tony Hsieh talks about his first business selling  pizza in college, starting Link Exchange after college, and how he eventually ended up leading Zappos as the CEO.  Tony discusses how his experience at Link Exchange influenced him to focus on corporate culture as a top priority,  and why he thinks culture is so important to a company’s future growth and success. Tony talks about the internal vision of Zappos not just to be an Internet footware merchant, but to be a brand that is  known for an excellent customer experience.  He goes on to list a number of specific techniques that the company 
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Building A Brand That Matters - Building A Brand That...

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