Laithwaites Wine Company In Korea 1.0 3

Laithwaites Wine Company In Korea 1.0 3 - Laithwaites Wine...

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Laithwaites Wine Company In South Korea Multinational Firms Angela Angulo Kendrick Daniel Luisa Niebles Elizabeth Pirinis Jackie Yoon Jeong Yang
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Agenda Company Overview Industry Analysis Motivation for Entry Environment Economic Political/Legal Culture Recommendations
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Company Overview Founded in 1969 Wine Distribution Company Company’s Strengths: High Quality Customer Service Business partners Diverse wine assortment
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Company Overview Company Structure Wine advisers Certified by the Wine & Spirit Educational Trust Call centers Corporate sales & Marketing Main customer demographic 50+ Males Wealthy upper class young population (20- 30)
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Industry 3.8 percent of Asian-Pacific Wine Market Based on Imports Distribution System
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Market Opportunities & Challenges
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Environment: Economic The economy is in the process of recovering The real GDP expected to growth by 4% this year. Increased inflows of foreign direct
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Laithwaites Wine Company In Korea 1.0 3 - Laithwaites Wine...

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