SK-II write up_updated

SK-II write up_updated - Sandra Chan February 22nd, 2010...

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Sandra Chan February 22 nd , 2010 Bus 435 SK-II’s success in Japan and its neighboring markets, Taiwan and Hong Kong, has suggested that SK-II has the potential to develop into a major global brand with Procter & Gamble’s worldwide operations while P& G is undergoing changes in the organizational structure, culture and focus. The president of Max Factor Japan, Paolo de Cesare, wants to explore this potential and has to present his analysis to the Global Leadership Team of P&G’s Beauty Care Global Business Unit (GBU). SK-II can go into two directions; entering a new market, either the growing Chinese or the European market, or continue to build on its success in the Japanese market. To access the best solution, SK-II should consider three main criteria. First, SK-II should analyze the (potential) size, competitiveness and the distribution system of premium priced beauty care products of the market. These factors are extremely significant in determining the profitability and the strategy of SK-II. Second, SK-II should analyze the
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SK-II write up_updated - Sandra Chan February 22nd, 2010...

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