Sandra Chan_MS in China

Sandra Chan_MS in China - Sandra Chan April 6th, 2010 BUS...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sandra Chan April 6 th , 2010 BUS 435 Microsoft in the People’s Republic of China, 1993 Microsoft is considering localization as part of its strategy to capture the computer industry in the People’s Republic of China (PRC). However, localization in PRC could involve substantial and costly reengineering, along with the issues of piracy in PRC and management of Chinese software vendors (SVs). Microsoft should localize products for the PRC through an acquisition with one of the Chinese SVs. Localization is vital for Microsoft to succeed in PRC as the “it appears that PCs were increasingly penetrating the home use market(P.4)” with the emergence of a higher- income middle class with substantial saving rates in PRC. Localization is necessary for the home use market as emerging higher-income home users are not fluent in English and hence would prefer a localized PC with Chinese characters. Also, Exhibit 4 shows us 17% (170K/ 1000K) of the 1992 Year-End PC Installed Base is from the Government sector which
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Sandra Chan_MS in China - Sandra Chan April 6th, 2010 BUS...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online