Class #15 Intrapreneurship 2011

Class #15 Intrapreneurship 2011 - Lineextensionscanmake...

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Intrapreneurship and Innovation Andrea Hershatter Entrepreneurship 436 Line extensions can make  a lot of money but  Honey Nut Cheerios and Diet Cherry Coke  are probably not the path  to world economic leadership. ~ B. Dumaine Fortune Magazine, 1991 Because 3M was founded in the Midwest,  many of our early researchers had farming backgrounds. They had studied science and engineering,  But they grew up knowing if a tractor broke in the field,  you figured out how to fix it.   They were independent,they knew how to tinker,  and they understood the importance  of making something grow . ~  L.D. DeSimone CEO, 3M
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Intrapreneurship and Innovation Andrea Hershatter Entrepreneurship 436 Intrapreneur Venture occurs within existing organization Positive outcomes have limited financial upside Resources come from existing organization Reach is wide Consensus and champions are assets Downside risk buffered by
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Class #15 Intrapreneurship 2011 - Lineextensionscanmake...

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