Class #9 Strategic Planning 2011

Class #9 Strategic Planning 2011 - Strategic Positioning If...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Strategic Positioning Andrea Hershatter Entrepreneurship 436 If one advances confidently in the direction of his dreams, and endeavors to live the life he has imagined, he will meet with a success unexpected in common hours. ~ Henry David Thoreau Strategic Positioning A strategy delineates a territory in which a company seeks to be unique. Michael Porter
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Strategic Positioning Andrea Hershatter Entrepreneurship 436 Six reasons for entrepreneurs to engage in Strategic Planning Provides a framework for decision-making Provides a mechanism for delegation Objectifies and de-politicizes decision making Provides central stability in the face of environmental instability Actualizes entrepreneurial vision Necessary component of any business plan
Background image of page 2
Strategic Positioning Andrea Hershatter Entrepreneurship 436 Components of a Strategic Analysis: Identifying opportunities, threats, competencies and capabilities Vision and/or mission Statement of core values Objectives: MAT
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/21/2011 for the course BUS 436 taught by Professor Andreahershatter during the Fall '11 term at Emory.

Page1 / 6

Class #9 Strategic Planning 2011 - Strategic Positioning If...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online