Southwest Final

Southwest Final - Limited service carrier serving smaller...

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Elizabeth  Pirinis Isha 
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What is Strategy? ± What is Strategic pOSITIO=
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Overview ± Largest airline in the world by boarded number of  originating passengers boarded (2009)  ± Third-largest passenger fleet of aircraft among all of the  world’s commercial airlines  ± Does not offer meals, assigned seats, interline baggage  checking, or premium classes of services ± tailors all its activities to deliver low-cost, convenient  service on its particular type of route.
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Strategic Positioning ± Strategic positioning   means performing different  activities from rivals' or performing similar activities  in different ways.
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Strategy ± Southwest Airlines serves price and convenience  sensitive travelers
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Unformatted text preview: Limited service carrier serving smaller domestic markets Focus on short hop domestic travelers, cost leader Plane turn time at gate Strategic Positioning standardized fleet of 737 aircraft boosts the efficiency of maintenance. Cost control Family Fun Automated ticketing at the gate Nonstop Uncongested airports Shortest turn time fast turnarounds at the gate of only 15 minutes, Southwest is able to keep planes flying longer hours than rivals and competitors can copy any market position Straddling: Continental also set out to match Southwest on a number of point-to-point routes....
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This note was uploaded on 11/21/2011 for the course BUS 436 taught by Professor Andreahershatter during the Fall '11 term at Emory.

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Southwest Final - Limited service carrier serving smaller...

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