Draft Market Industry and Competitive Analysis 2011 2

Draft Market Industry and Competitive Analysis 2011 2 -...

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Draft Market, Industry and Competitive Analysis Due Monday , October 3 2 hard copies Venture Description Please provide a very clear statement of the products and/or services you will be offering and anything else necessary to understanding the material that follows. This part can be in any format you like; it is just serving as a placeholder for what will eventually be the executive summary. (Average length 1 page) Market Analysis A thorough analysis of the marketplace you will enter and a compelling outline of the conditions and trends that underscore the need you are addressing Start with the need. Whose needs do you have to meet in order to succeed? Provide a complete and detailed description of each of your target markets, demographic and psychographic characteristics, and the relationship of the product or service to the targets’ needs and wants. Make sure to clearly differentiate between customers (those who will pay you for your product) and other constituents like clients, partners and audiences. Make sure you understand who will serve as the decision maker. (Average length 3 pages per primary target market,
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Draft Market Industry and Competitive Analysis 2011 2 -...

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