Class #4 Market Analysis & Brainstorming 2011

Class #4 Market Analysis & Brainstorming 2011 -...

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Market Analysis Andrea Hershatter American Well Entrepreneurship 436 Discussion Industry factors Core customers Value proposition Barriers to adoption Best opportunities
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Market Analysis Andrea Hershatter We are always ready - even eager – to discover from the announcement of a new product what we have all along wanted
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Market Analysis Andrea Hershatter Entrepreneurship 436 Objectives of Market Analysis ® Verify demand ® Identify target markets ® Specify market characteristics (exisiting data) AND user needs (collected data) ® Develop strategic entry position
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Market Analysis Andrea Hershatter Entrepreneurship 436 Changing Priorities and Purchases in Family Life Cycle Stage Priorities Major Purchases Fledgling: Teens and early 20s Self, socializing, education Appearance products, clothing, cars, recreation, hobbies, travel Courting: 20s Self and other, pair bonding, career Furniture and furnishings, entertainment and entertaining, savings Nest building: 20s and early 30s
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This note was uploaded on 11/21/2011 for the course BUS 436 taught by Professor Andreahershatter during the Fall '11 term at Emory.

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Class #4 Market Analysis & Brainstorming 2011 -...

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