Class #3 Venture Analysis 2011

Class #3 Venture Analysis 2011 - Model MAT One P, Profit,...

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Venture Analysis Andrea Hershatter Entrepreneurship 436 Market need is the essential premise or assumption that underlies the startup of any new enterprise ~ Elaine Romanelli Markets for curve-jumping, paradigm-shifting leaps are seldom proven in advance. ~Guy Kawasaki
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Venture Analysis Andrea Hershatter Entrepreneurship 436 Evaluating New Venture Ideas: Critical Questions ® What important need does the product or service address? ® Can you make it and move it? ® Is there a competitive advantage?
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Venture Analysis Andrea Hershatter Entrepreneurship 436 New Venture Evaluation Sources of success or failure ® Strategy ® Marketing ® Finance ® Management Can bad ideas succeed with the right execution?
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Venture Analysis Andrea Hershatter Entrepreneurship 436 New Venture Evaluation Kawasaki Four Ms : ® Meaning ® Mantra
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Unformatted text preview: Model MAT One P, Profit, comes from : High Margins Niche market Differentiated products High Market Share Ubiquitous Differentiated competencies Venture Analysis Andrea Hershatter Entrepreneurship 436 New Venture Entry Is the INDUSTRY Attractive? Establishing new industries Participating in expanding industries Innovating in backward industries Improving standards of service Breaking into established industries Find a Growth Opportunity Venture Analysis Andrea Hershatter Entrepreneurship 436 New Venture Entry Is the MARKET Attractive? Lucrative segment overlooked Present or future unknown need Known need Existing goods or services improvement Replication of proven concept Find a market wedge...
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Class #3 Venture Analysis 2011 - Model MAT One P, Profit,...

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